Authentic Watches is a family owned and operated business dedicated to offering high quality watches at unbeatable prices.
Unlike most online watch retailers you may encounter, AuthenticWatches.com started in the industry as an authorized dealer of high-end watches and jewelry. The family business, known as McPherson Jewelers, had been family owned and operated since 1979.
Wanting the business to grow and expand its southern California base to an international scale, a bold decision was made to venture into the online marketplace. In this day and age, what better way is there to serve a larger proximity of clientele than by transforming to an online business? And so, the still family owned and operated business was rebranded as AuthenticWatches.com. Key to continuing the success of the business has been serving online clients the way they were served at McPherson Jewelers – like family. The biggest benefit their company has found from the retail to web-based transformation has been the ability to mark prices at more accessible rates to please their clients. By ordering items in mass volume from authorized dealers, they are awarded with heavy discounts, which they pass along to their clients.
From Wikipedia, the free encyclopedia
Most inexpensive and medium-priced watches, used mainly for timekeeping, are electronic watches with quartz movements.
Expensive collectible watches, valued more for their elaborate craftsmanship, aesthetic appeal and glamorous design than for simple timekeeping, often have purely mechanical movements and are powered by springs, even though these movements are generally less accurate and more expensive than electronic ones.
Various extra features, called “complications”, such as moon-phase displays and the different types of tourbillon, are sometimes included. Modern watches often display the day, date, month and year, and electronic watches may have many other functions. Time-related features such as timers, chronographs and alarm functions are common. Some modern designs incorporate calculators, GPS and Bluetooth technology or have heart-rate monitoring capabilities. Watches incorporating GPS receivers use them not only to determine their position. They also receive and use time signals from the satellites, which make them essentially perfectly accurate timekeepers, even over long periods of time.
-From Wikipedia, the free encyclopedia