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In its early years, the Gatorade brand consisted of a single product line — Gatorade Thirst Quencher — which was produced in liquid and powder form under two flavor variants: lemon-lime and orange. These remained as the only two flavor options for nearly 20 years, until the addition of the fruit punch flavor in 1983. In 1988 a Citrus Cooler flavor was introduced. The rise to popularity of this flavor was largely result of Michael Jordan, who, at the height of his NBA career in the early 1990s, stated that it was his favorite flavor. This claim appeared on the packaging beginning in 1991, as part of a 10-year endorsement deal. The Citrus Cooler flavor was reportedly discontinued at some point in the 1990s; however as of 2011 it is listed as being a current product in the U.S.

-From Wikipedia, the free encyclopedia

 

Popular products include:

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Gatorade was formulated in 1965 by a team of scientists at the University of Florida College of Medicine, including Robert Cade, Dana Shires, Harry James Free and Alejandro de Quesada. Following a request from Florida Gators football head coach Ray Graves, Gatorade was created to help athletes by acting as a replacement for body fluids lost during physical exertion. The earliest versions of the beverage consisted of a mixture of water, sodium, sugar, potassium, phosphate, and lemon juice. Ten players on the University of Florida football team tested the first version of Gatorade during practices and games in 1965, and the tests were deemed successful. On the other hand, star quarterback Steve Spurrier demurred, “I don’t have any answer for whether the Gatorade helped us be a better second-half team or not. . . . We drank it, but whether it helped us in the second half, who knows?” Nonetheless, the football team credited Gatorade as having contributed to their first Orange Bowl win over the Georgia Tech Yellow Jackets in 1967, at which point the drink gained traction within the athletic community. Yellow Jackets coach Bobby Dodd, when asked why his team lost, replied: “We didn’t have Gatorade. That made the difference.”

-From Wikipedia, the free encyclopedia

 


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Gatorade is available in more than 80 countries. It was developed at the University of Florida in 1965 and named ‘Gatorade’ after the football team ‘the Gators’ which it was developed for. Because it could rehydrate players in hot weather it was an immediate success. In 1967 it was credited as one of the factors that lead to the Gators winning the Orange Bowl against the Yellow Jackets of Georgia Tech. Later that year, it was agreed to be produced by Stokely-Van Camp, Inc. and distributed throughout the United States. Today it is made by PepsiCo, also comes in a powder and has a variety of flavors, some better favored in different countries and regions.

– From Wikipedia, the free encyclopedia

 


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The University of Florida researchers initially considered naming their product “Gator-Aid.” They settled on the name Gatorade, however, since the researchers wanted to create a commercial product, not a scientifically-validated one. Darren Rovell notes in his history of Gatorade, First in Thirst, “the doctors realized that they probably shouldn’t use the ‘Aid’ suffix, since that would mean that if the drink were ever marketed, they would have to prove that it had a clear medicinal use and perform clinical tests on thousands of people.”Gatorade co-inventor Dana Shires explained, “We were told that you couldn’t use that because the Food and Drug Administration prohibited that. That would classify it as something other than a cola or soft drink, so we changed it to ade.”

– From Wikipedia, the free encyclopedia

 


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In 2001, the multinational food and beverage company PepsiCo acquired Gatorade’s parent company, the Quaker Oats Company, for $13 billion in order to add Gatorade to its portfolio of food and beverage brands. PepsiCo had also recently developed All Sport, which it divested of shortly following the Quaker acquisition to satisfy antitrust regulations. Worldwide development of Gatorade continued into the 2000s, including expansion into India in 2004, and the United Kingdom and Ireland in 2008. As of 2010, Gatorade products were made available for sale in more than 80 countries. As the number-one sports drink by annual retail sales in the United States, Canada, Mexico, Italy, Argentina, Brazil, Venezuela, Colombia, Indonesia, and the Philippines, Gatorade is also among the leading sports drink brands in Korea, and Australia.

– From Wikipedia, the free encyclopedia

 


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