Reyn Spooner has been a leader in Hawaii’s fashion scene since the 1950s. They pioneered the tailored incarnation of the Hawaiian shirt and led innovations such as the wrinkle free Spooner Kloth and the washed down reverse-print. Recently, Reyn Spooner was the first to introduce a modern trim-fit line of Aloha shirts that’s once again causing imitations to follow. Today, the Reyn Spooner brand is synonymous with premium quality aloha fashion that is always a tasteful wearable art expression. Each and every product they sell is designed in Hawaii and deeply informed by the history, people, culture, legacy and stories of the Pacific. A significant portion of their products are also made with aloha in Hawaii. Most notably their heritage prints.
Their loyal fan base goes beyond the Hawaiian Islands and California. It stretches from Washington and Oregon to Texas and New York; from United Kingdom and France to Germany and the Netherlands; from Japan and China to Indonesia, Singapore, Australia and New Zealand. With individual expression and casual, relaxed lifestyle now firmly established in both work and non-work environments, tasteful aloha prints have become a leading fashion trend espoused by Hollywood stars and fashion houses like Prada and Saint Laurent.