One(1) Company, Three(3) Brands. Discount Tire is known as America’s Tire in parts of California. In addition to the 900+ brick and mortar stores across the US, there is the ecommerce website, Discount Tire Direct, where tires are available online and shipped for free.
Discount Tire first opened its doors in 1960, when Bruce T. Halle rented an old plumbing supply building on Stadium Boulevard in Ann Arbor, Michigan. As the store’s only employee upon its opening, Bruce served as the tire technician, cleaning crew, salesman, and accountant. Because he didn’t have an air compressor, Bruce would even haul a portable air tank to and from a nearby gas station so that he could inflate the tires he sold. Over time, Bruce nurtured that first Discount Tire store through hard work and a governing philosophy that now serves as Discount Tire’s founding principles: treat people with respect and fairness, care for those in need, always do what is right, work hard, be responsible, and have fun.
– Discount Tire Website
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In 1970, they moved out west to Arizona. Strategically chosen for its warm weather, Arizona offered their growing company two distinct advantages: steady seasonal business and perpetual sunshine that would preclude employees from changing tires in cold, wintry conditions. Throughout the 1970s and 80s, they expanded, building stores in California, the Pacific Northwest, Texas, Florida, and other new regions. They reached over 200 stores in 1990, and over 400 in 2000. Today, they are the nation’s largest independent tire and wheel retailer, operating more than 900 stores in 29 states. They have undertaken this growth in a responsible manner, scouting every potential store location in person to ensure the store can succeed and that employees can comfortably live in the surrounding area.
– Discount Tire Website
They have flourished because of the respectful, can-do attitude that began at Bruce Halle’s first store and later solidified into a company vision. Through honesty, service, and a willingness to pay it forward, they provide unexpected experiences that delight customers and keep them coming back.
– Discount Tire Website
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